Learn why hundreds of organizations love KeyneLink
KeyneLink isn’t just a tool—it’s the engine that keeps execution disciplined, agile, and effective.
KeyneLink is a performance execution system delivered through software and expert support. It’s built around three proven processes:
The Performance Agreement – sets clear expectations for every role
Progress Meetings – drive monthly accountability and alignment
The 201 Process – connects team-level goals to company strategy
You’re not just getting software—you’re getting a system that closes the gap between strategy and execution, with the guidance to make it stick.
Align Strategy to Daily Actions
Uncover Perception Gaps
Foster a Culture of Ownership
Close the Strategy-Execution Gap
The KeyneLink Performance Agreement – flipping the script on expectations
The KeyneLink Performance Agreement is how we flip the script from dictation to dedication. Rather than simply dictating goals and responsibilities to your employees, the Performance Agreement is a collaborative agreement between managers and employees that ensures employees know the exact actions they need to take in order to achieve the organization’s initiatives. Because the employee and manager create the agreement together, the Performance Agreement fosters ownership, dedication, clarity, and new ideas.
You hire top talent for a reason. Stop dictating to them and start collaborating
How Is KeyneLink Different?
Not a Form
KeyneLink isn’t paperwork—it’s an active process that clarifies roles, aligns goals, and drives meaningful execution.
Not a Checkbox
KeyneLink isn’t about compliance or going through the motions—it’s about continuous dialogue and real accountability.
Not a Yearly Review
KeyneLink replaces ineffective annual evaluations with consistent, powerful conversations that drive ongoing improvement and immediate results.
This is a complete rethink of how strategy becomes action—at the individual level.
How it works
We Make it Easy to Get Started
1
Request a Demo
Submit a demo request form, or contact us by phone or email. We’ll reach out to schedule a demo and an exploratory call.
2
Demo Call
In the demo call, we will go through the Performance Agreement Process and the KeyneLink software and outline the steps to move forward.
3
Free Executive Pilot
We will take the executive team of your organization through making Performance Agreements and their first Progress Meeting all for free.
4
KeyneLink Implementation
You will get a designated implementation support team to help you and your organization seamlessly implement KeyneLink.
Testimonials
Our Customers Say
I’ve had the privilege of working alongside Wayne, and I can confidently attest that he is an exceptional professional. Wayne’s meticulous approach to tasks, coupled with his strong interpersonal skills, consistently yields outstanding results. His positive attitude, passion, and willingness to go the extra mile make him an invaluable asset. I wholeheartedly endorse Wayne for his unwavering commitment to excellence, expertise, and dedication.
Chandani Patel
Director of HR
“James is introducing us to the Keynelink system and helping us clearly communicate our company culture, define responsibilities and goals and add clarity to our conversations. We are beginning to have creative and constructive discussions that we often times have felt too busy to have. It is also, however, opening up deeper conversations that may have never happened, that have the potential to alter the course of our business in great ways.”
Bret Brecke
Executive Vice President
WHAT we OFFER
KeyneLink helps turn your strategy into clear goals and daily action—keeping everyone aligned, engaged, and driving results.
KeyneLink
KeyneLink is the process we have been developing for the past 25 years. It is the only way to truly close the gap between strategy and execution. Backed by the supporting KeyneLink software, this is the greatest execution system ever made.
The Keyne Institute
The Keyne Institute is the new training and professional development arm of KeyneInsight. We designed the Keyne institute to give every level of employee the skills, tools, and knowledge to not just effectively use KeyneLink, but to excel in every aspect of their work.
Consultant Partnerships
KeyneInsight partners with consultants who would like to add KeyneLink to their practice. This is not a vendor vendee relationship. We truly partner with consultants, offering sales support, training, lead prospecting, and social media support.
How it works
We Make it Easy to Get Started
1
Request a Demo
Submit a demo request form, or contact us by phone or email. We’ll reach out to schedule a demo and an exploratory call.
2
Demo Call
In the demo call, we will go through the Performance Agreement Process and the KeyneLink software and outline the steps to move forward.
3
Free Executive Pilot
We will take the executive team of your organization through making Performance Agreements and their first Progress Meeting all for free.
4
KeyneLink Implementation
You will get a designated implementation support team to help you and your organization seamlessly implement KeyneLink.
For Over a 25 years, Providing Excellence in Execution
KeyneLink has been developed over the past 25 years to be the only system and process that truly closes the gap between strategy and execution. It all started when Wayne Nelsen, our founder, had an issue with his clients not being able to execute on the strategy that they had developed together. That issue is what caused Wayne to create the KeyneLink Process. Through the KeyneLink Performance Agreement, the 201 Process, and monthly Progress Meetings, Wayne’s clients finally started executing their strategy. Wayne realized that his process could be a game changer for the world of business and the rest is history.
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25 years of experience
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Trustworthy and reliable team members
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Costumer support with real people who can truly help
More about us
Frequently Asked Questions
Why can’t HRIS systems do what KeyneLink does?
HRIS systems are designed to manage HR functions like staffing, recruitment, employee relations, compensation, and performance evaluations. While there is some overlap with KeyneLink, the focus is entirely different. HRIS evaluates performance from an administrative standpoint—determining if an employee is meeting baseline expectations. KeyneLink, on the other hand, evaluates performance in the context of execution: ensuring employees are aligned with and driving the company’s strategic objectives. HR is responsible for managing employees; KeyneLink is responsible for achieving strategy.
What is the difference between KeyneLink and the Performance Agreement?
KeyneLink is the name of our software and overall process, while the Performance Agreement is a piece of our process. The Performance Agreement is a collaborative agreement based on achieving the organization’s strategic goals. It is made up of Foundation Data, goals, Progress Meetings, and Primary Job Responsibilities.
What type of clients do we normally work with?
The simplest answer to this is that we work with everyone. While we mostly work with small to midsize manufacturing companies, we have clients ranging from non-profits to wealth management. Execution is not limited to one type of company, every company needs to execute their strategy.
What is the difference between the 201 process and the Performance Agreement?
While both feed into each other, they are two distinct processes. The 201 Process is how we deal with strategy rollout and alignment, and the Performance Agreement is a collaborative agreement between managers and employees on the steps the employee needs to take to achieve that strategy. In theory, one could be done without the other and it would still help, but the real magic happens when both processes are used. Using both ensures that everyone understands the strategy, and every individual knows the steps the need to take to achieve it.